Orange has announced the launch of a variety of mobile advertising services across Europe ti support the roll out of ad-supported tariffs.

The Interactive Advertising Bureau UK has released findings from recent research showing the positive effects of integrating mobile into online advertising campaigns.

Mobile Media Metrics, a mobile media reporting tool, has been launched today by the GSMA and comScore in collaboration with UK mobile operators.

In the latest quirky ad to hit the streets of London courtesy of T-Mobile, over 100 Geese are seen being driven through the city of London, bringing passersby to a standstill.