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	<title>MEDIAMATTARS</title>
	<link>http://mediamattars.com</link>
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	<lastBuildDate>Thu, 11 Mar 2010 08:15:11 +0000</lastBuildDate>
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		<title>Facebook founder Mark Zuckerberg named Media Person of the Year</title>
		<description><![CDATA[Facebook CEO and founder, 25 year old Mark Zuckerberg, has been named Media Person of the Year at the 57th Cannes Lions International Advertising Festival.

Phillip Thomas, Cannes Lions CEO, stated of the selection: &#8220;Cannes Lions Media Person of the Year is awarded to those who have changed the face of media and communications, usually after a lifetime of achievement. For [...]]]></description>
		<link>http://mediamattars.com/2010/03/11/facebook-founder-mark-zuckerberg-named-media-person-of-the-year/</link>
			</item>
	<item>
		<title>SeeSaw VOD sells out advertising till May</title>
		<description><![CDATA[Recently launched UK video on demand site, SeeSaw, has sold through all ad inventory up until May 2010.

The website, launched in February of this year, has been touted as a UK equivalent to Hulu. Since its launch 17 major advertisers have come on board, including Barclays Bank, Diageo, Microsoft and Sainsbury&#8217;s.
Ad sales for the website is being managed by Video [...]]]></description>
		<link>http://mediamattars.com/2010/03/10/seesaw-vod-sells-out-advertising-till-may/</link>
			</item>
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		<title>Microsoft launches UK Bing ad campaign</title>
		<description><![CDATA[Microsoft has today launched a new multimillion-pound ad campaign to drive usage of the Bing search engine in the UK.

The ad, the first of which is shown below, labels Bing as a &#8216;decision engine&#8217; designed to overcome information overload.
The campaign was developed by JWT London.

]]></description>
		<link>http://mediamattars.com/2010/03/10/microsoft-launches-uk-bing-ad-campaign/</link>
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		<title>WPP lifts hiring freeze amid 2009 results</title>
		<description><![CDATA[In the release of their preliminary 2009 results WPP and it&#8217;s chief Sir Martin Sorrell referred to the past year as being &#8220;very difficult&#8221; and a &#8220;game of two halves&#8221;.The company admitted they were &#8220;relatively slow to react&#8221; to the economic downturn however any sudden cutbacks may have done more harm than good. In the end WPP was able to [...]]]></description>
		<link>http://mediamattars.com/2010/03/08/wpp-lifts-hiring-freeze-amid-2009-results/</link>
			</item>
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		<title>Essence awarded Expedia creative and media duties</title>
		<description><![CDATA[London based digital agency, Essence, has been awarded the creative and media planning duties for Expedia across Europe.
Campaign reported that the pitch involved three other agencies and will include Expedia&#8217;s display, social media and mobile. Essense was recently named the &#8216;Most Innovative Digital Agency&#8217; at the eConsultancy Awards 2009.
Havas Media&#8217;s, Media Contacts previously managed Expedia&#8217;s media planning duties.
]]></description>
		<link>http://mediamattars.com/2010/03/05/essence-awarded-expedia-creative-and-media-duties/</link>
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		<title>Starcom awarded Knight Frank estate agents media account</title>
		<description><![CDATA[Knight Frank, the residential and commercial estate agency, has handed Starcom its media planning and buying duties without a pitch
The account, which was previously managed in-house, will involve work across all 65 offices in the UK. Media spend for the group is heavily weighted towards print media.
Rebecca Maher, head of residential marketing and communications for Knight Frank, was quoted in [...]]]></description>
		<link>http://mediamattars.com/2010/03/03/starcom-awarded-knight-frank-estate-agents-media-account/</link>
			</item>
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		<title>Easyjet outdoor ad banned</title>
		<description><![CDATA[Easyjet have had their latest ad, one targeting rival airline Ryanair, banned by the Advertising Standards Authority (ASA).
The ad, shown below, plays on the fact that Ryanair will often utilise a locations secondary airport. Ryanair made the complaint to the ASA on the basis that a number of the airports featured in the Easyjet ad have been designated as airports [...]]]></description>
		<link>http://mediamattars.com/2010/03/03/easyjet-outdoor-ad-banned/</link>
			</item>
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		<title>Conservative Party launches iPhone app</title>
		<description><![CDATA[The Conservative Party has launched an iPhone application for the upcoming general election.

The free app is designed to give up to date campaign news in the lead up to the general election in the UK on May 6th. It is also integrated with the Tories Twitter and Facebook accounts.
Jeremy Hunt, Shadow Secretary of State for Culture, Media and Sport, stated [...]]]></description>
		<link>http://mediamattars.com/2010/03/02/conservative-party-launches-iphone-app/</link>
			</item>
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		<title>Report: Europeans spend more time on mobile internet then Newspapers</title>
		<description><![CDATA[The European Interactive Advertising Association (EIAA) have just released findings showing mobile internet usage among Europeans exceeds time reading newspapers or magazines.
The key statistics from the EIAA show that:

Europeans spend 6.4 hours per week using the mobile internet compared to 4.8 hours of reading Newspapers and 4.1 hours reading magazines.
36% of Europeans use the internet whilst watching TV.
71 million Europeans [...]]]></description>
		<link>http://mediamattars.com/2010/03/02/report-europeans-spend-more-time-on-mobile-internet-then-newspapers/</link>
			</item>
	<item>
		<title>Buy.at affiliate network sold by AOL</title>
		<description><![CDATA[AOL have sold the affiliate network Buy.at which they acquired in 2008 for over £80 million.
Digital Window, the company behind the acquisition, are the holding company for Affiliate Window, and together they will form the largest UK affiliate network.
Kevin Brown, CEO of Digital Window, said of the acquisition: “This transaction is a milestone not only for Digital Window, but also [...]]]></description>
		<link>http://mediamattars.com/2010/03/02/buy-at-affiliate-network-sold-by-aol/</link>
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