MEDIAMATTARS | UK Media News | Advertising | Agency

Google Launches Superbowl Ad

Google surprised many and confirmed industry rumour that they would propel themselves into TV advertising with a spot during Sundays Superbowl.

BT sponsors England 2018 World Cup bid

BT have come on board as the first major sponsor for England’s 2018 bid to host the football World Cup. The deal is reported to be worth £1 million.

Who has 400 million users – Facebook has!

As it prepares to turn six years old, Facebook, the worlds largest social network is set to smash the 400 million user mark.

Lynx ‘Say Cheese’ Mobile App – BBH London

BBH London has released a series of three mobile applications as part of it’s successful Lynx ‘Get in There’ campaign.

Mobile Media Metrics launched by GSMA & comScore

Mobile Media Metrics, a mobile media reporting tool, has been launched today by the GSMA and comScore in collaboration with UK mobile operators.

GroupM’s M4C wins £250m COI media business

Added Feb 4, 2010, Under: Agency

The UK Government’s Central Office of Information, the largest advertiser in the UK with a media spend of £250m, is set to hand over it’s media buying duties to M4C, part of the Group M agency stable.

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News International launches account pitch

Added Feb 4, 2010, Under: Advertising & Marketing

Brand Republic have reported on News International launching a review of its search, affiliate and social media businesses for it’s online gaming brands.

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Fallon loses MD Karina Wilsher to Anomaly

Added Feb 4, 2010, Under: Agency

Karina Wilsher, Managing Director at Fallon, has departed the agency and will be taking the helm at agency Anomaly in the newly created position of President, based out of their New York office.

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IAB Ireland appoints Suzanne McElligott as CEO

Added Feb 3, 2010, Under: Advertising & Marketing

IAB Ireland, the newly formed Irish arm of the Interactive Advertising Bureau, has appointed Suzanne McElligott as CEO.

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Social media agency launched by former Toyota Exec

Added Feb 3, 2010, Under: Agency

Simon Rutherford, the former head of digital at Toyota UK, has established Cubaka, London’s latest agency focusing heavily on social media after 18 months with the car manufacturer.

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